Content marketing can be tough especially if you don’t know where to start. Implementing a successful content marketing strategy takes a lot of time and effort.
Planning a successful Content marketing campaign will require a solid plan and the right tools. Luckily, some companies have taken the effort to make our lives a lot easier by creating the perfect tools for the job.
Below is a list of 100 amazing Content marketing tools that will blow your mind.
- Content discovery and idea generation tools
- Writing and content creation tools
- Graphic design tools
- Email marketing tools
- Content distribution tools
- Lead generation tools
- Influencer marketing tools
- Analytics tools
- Competitor analysis tools
- Organization tools
- Webinar tools
- All in one tools
- SEO tools
Content discovery and idea generation tools
1. Buzzsumo – Buzzsumo is one of the most useful tool on this list. It is one that I frequently use to find ideas for new content. You can just enter a keyword and you will be shown a list of webpages related to your keyword sorted by their social share count.
If you decide to purchase Buzzsumo, then you can also view the list of people who have shared that blog post. You can reach out to those people and ask them to share your content as well. Hence, this tool is useful for content discovery and content distribution as well.
Buzzsumo has become one of my favorite content marketing tools.
The pricing for Buzzsumo starts at $79/month and it comes a free trial.
2. Neilpatel.com – If there was ever any topic related to online marketing that you needed to research, then Neil Patel is your go to destination. His blog contains simple and beautifully curated content that is capable of helping even the most novice of digital marketers to understand the basics. His website is packed with tons of useful information. I would recommend you to check it out.
3. Hubspot’s Blog Topic Generator – Creating a clickbait title can be a daunting task for many people. A well crafted title is as important as the content itself. This is because no one is going to read your content if your title is boring.
This is where you can use hubspot’s blog topic generator. Just enter the primary keyword in the text box and then click the “Give Me Blog Ideas’ button. You will be given a week’s worth of blog topic ideas. If you provide your details, you can download a year’s worth of ideas. Now, isn’t that helpful?
4. HelpAReporter.com – Help a reporter helps journalists and content writers connect to sources across various categories like business, high tech, biotech, sports and many more. If you need to get a quote from an industry expert or if you’re looking to get featured in a variety of publications, then you can sign up for this service.
5. Ubersuggest – Ubersuggest is a tool provided by Neil Patel. This acts as an alternative to Google Keyword Planner. In fact, this tools combines results from Google Keyword Planner and Google suggest. What make Ubersuggest stand out is its simplicity and user-friendly UI. If you are overwhelmed by Google Keyword Planner’s interface, then try out Ubersuggest. You can’t go wrong.
6. EpicBeat – If you can’t afford Buzzsumo, the try out EpicBeat. This is a great alternative. It also serves the same purpose, but it doesn’t have all the features of Buzzsumo.
7. keywordtool.io – keywordtool.io is another keyword research tool that uses Google’s autocomplete feature to provide you with results. The free version only allows you to see the Keywords, but pro version shows you the search volume and CPC.
8. Spike – Spike claims that its technology is capable of combing though huge amounts of data to find popular content before its popular.
9. Portent’s content idea generator – This tool is very similar to Hubpot’s Blog Topic Generator. You just need to enter the subject for your blog posts and you will be shown a title containing your subject. You will only be shown one result at a time. Just hit enter if you the don’t like a topic and you will be shown another topic idea.
10. Mindmeister – Mindmeister is an online mind mapping tools that allows writers to map out their ideas.
11. Google Keyword Planner – This is probably the most popular tools used for keyword research. Every digital marketer has used Google Keyword Planner at one point of time in their career. This free tool from Google shows users keywords that are popular within their niche. This is also one of the best tools out there. In order to use Google Keyword Planner, you must have an Adwords account.
12. Feedly – Feedly is the most popular RSS reader that combines news and articles from various sources covering a wide range of topics. Feedly is also available as an Android and iOS application. This is one of my favorite apps as it keeps me updated with all the latest information.
13. Quora – Quora is a question and answer platform. There are a a lot of questions available on Quora. This website can be used to find questions within your niche. You can then write a blog post answering that question and share it on Quora. There are many other ways you can use this site to your advantage.
14. All Top – All Top is another great source to discover great content and perform research. It is quite similar to Feedly.
Writing and content creation tools
15. Grammarly – Grammarly is a tool that allows users to check their grammar and spelling mistakes. Grammarly’s proofreading resource checks more than 250 grammar rules. This tools is very essential if you’re prone to making a lot of mistakes while typing.
16. Google Docs – Google docs is a free word processor from Google that serves as a great alternative to MS Word. It syncs to Google drive and saves all your documents on the cloud.
17. Evernote – Evernote is the most popular note taking app. This app can be used to jot down key points and ideas for blog posts. This is a must have application.
18. Ulysses – Ulysses is the best word processor available exclusively for Apple devices. There is a small learning curve for new users. The app primarily focuses on what users want to say. You just type your content and the app will take care of the formatting. The app is priced at $5/month or $40/year.
19. Power Thesaurus – I sometimes struggle to find the right word when I’m writing content. Then, I stumbled upon Power Thesaurus. This tool has been my companion since then. As the name suggest, this tool is a powerful thesaurus that will help you find synonyms and antonyms for any word.
20. WriteWell – WriteWell is an online tool that allows users to write efficiently by providing a wealth of built-in templates.
21. Contently – Contently is an online tool that provides companies with technology, talent, and strategy needed to create amazing original content. Contently allows you hire freelance writers, prepare an editorial calendars and even solicit content ideas from other freelancers.
The contently API connects directly to your CMS allowing you to publish stories with a single click. Contently also comes with in-built analytics to show you what is working and what is not working. You can use this platform to publish content ranging from blog posts, white papers, infographics and even high quality video.
22. Copyscape – We all know how much Google hates duplicate content. Copyscape is an online plagiarism checker that can scan your site for duplicate content.
23. Wordy – Wordy is an online professional proofreading and copy-editing service that pairs users with professional content editors to edit and optimize various forms of written content.
24. Reedsy Book Editor – Are you looking to write a book? Then Reedsy is the perfect tool for you. It formats your book as you write, and converts it into popular e-book formats while you type.
25. Readable.io – Readable.io measures the readability of your content using a wide variety of formulas like the Flesch-Kincaid, Gunning-Fog, Coleman-Liau, and SMOG index formulas.
If your blog posts is too complicated, then Readable.io will tell you automatically. Apart from this, you will also be shown a list of statistics for your blog post. These insights will include details like character count, characters per word, words per sentence, reading time, verb density, nouns density etc.
26. CoSchedule Headline Analyzer – CoSchedule Headline Analyzer will tell you which headlines is most likely to drive traffic and leads.
This headline analyzer analyzes the words in your headline and will even show you a preview of your title in Google’s SERP.
27. Google Keep – Google Keep is a note taking service developed by Google. It allows you to create notes, and to-do lists. Users can also save images and videos.
28. Discoverly – Discoverly is a social intelligence tool that shows you valuable information about your connections as your browse.
29. Audiense – Audiense provides insights that help understand and activate audiences that matter. It utilizes social data to better understand your target demographics much better. Their audience-centric approach helps brands develop their target audience to increase market share and raise brand awareness.
30. Meme Generator – Memes have taken the digital world be storm. Even bloggers have started using memes to add a comical spin to their content. This online web resource allows you to do the same without any graphic design skills. Just give it a try and thank me later.
31. Visual.ly – Visual.ly allows you to create stunning infographics from their marketing place of experienced infographics experts and designers. Visual.ly is trusted by brands such as Salesforce, Citi, Verizon, Visa, Nike and much more.
32. Embedded Tweets – Embedded tweets allow you to embed tweets from twitter into your content. Tweets will display along with expanded media like video, and images. They can also be made to match your site’s color scheme.
Graphic design tools
33. PicMonkey – PicMonkey is an online photo editing tool. It allows you to edit photos or design your own templates from scratch. Its easy to use interface makes it a popular choice for newbies.
34. Pixlr – Pixlr is similar to PicMonkey, but it has an interface similar to photoshop. If photoshop is too expensive for you, then try Pixlr for free.
35. Photoshop – Probably the undisputed king of graphic design software, Photoshop has been a popular choice for most graphic designers for over a decade. Most brands use photoshop to craft beautiful stories through their art work. It is quite expensive, but a must-have among graphic designers. If you haven’t heard of photoshop yet, then you have been living under a rock.
36. Canva – Canva is a really simple graphic design software designed for novice graphic designers.
37. Gimp – Gimp is a great alternative to photoshop. It is also completely open source which means it is free, but the it lacks some of the powerful features that Photoshop has.
38 Easel.ly – Easel.ly is an online tool that lets users create and share powerful visuals like infographics. It also boasts thousands of customizable infographic templates.
39. Piktochart – Piktochart is an easy infographic design tool that allows users to create amazing high quality infographics effortlessly.
40. Snappa – Snappa is a fully-featured graphic editor that boasts a stunning library of visual assets allowing users to create appealing designs. Snappa makes it easy to collaborate with your team.
41. Skitch – Skitch is a screenshot editing tool developed by Evernote and is available exclusively for the Mac. With Skitch, users can add annotations, shapes and sketches to their screenshots to bring their ideas to life.
42. Shutterstock – Shutterstock is a vast library of royalty-free stock images that can be used on your website. Shutterstock images can be used for free, but each image will include the Shutterstock watermark. You can remove the watermark by subscribing to their premium plans.
43. Pixabay – Pixabay is similar to Shutterstock except that it’s totally free. Their library may not be as huge as Shutterstock, but it is pocket friendly alternative.
Email marketing tools
44. MailChimp – MailChimp is probably the best email automation platform available. I use this tool to build my subscriber base. You can automate and personalize emails just the way you want. MailChimp if free to start, but you have to upgrade to pro version once you cross 500 subscribers.
45. GetResponse – GetResponse markets itself as an all-in-one online marketing platform to grow your business. You also get access to 1000 free iStock images to use in your emails. Getting your message across to consumers has never been so easy.
46. Campaign Monitor – With Campaign Monitor, you can create gorgeous email campaigns that get results. Campaign Monitor also allows you to conduct A/B testing to see which campaign drive better results.
47. Zurb – Subject lines are deciding factor that can either make or break your email campaigns. But, mobile devices often truncate subject lines to fit their screen. With Zurb, you can see how your subject line, and sender name will render on mobile devices.
48. Constant Contact – Constant Contact is another email marketing platform that allows you to create professional emails in a simple and efficient manner that will bring customers to your door.
49. RapidMail – RapidMail allows you to design and send newsletters, transaction emails, and automated emails that drive customer engagement.
Content distribution tools
50. Tweriod – Tweriod shows you the best time to tweet. They analyze both your tweets and your followers’ tweets to identify the best possible time to reach your audience.
51. Outbrain – Outbrain distributes your content to other readers of other websites. It works like Adwords, but instead of displaying your content in Google’s results pages, it displays your content on other publishing websites.
52. MashShare – MashShare lets you add social sharing buttons to your website. These buttons look similar to the sharing buttons on Mashable. The free version of this plugin has limited features, but you can expand your options by purchasing add-ons.
53. Hootsuite – Hootsuite is one of the most popular tools for promoting your content on social media. Hootsuite integrates perfectly with other social networks. With Hootsuite, you can schedule your post to ensure it reaches your target audience at the right time.
54. Buffer – Buffer helps streamline the content promotion process by allowing users to schedule their posts on Facebook, Linkedin and Twitter. Managing all your social media accounts has never been easier thanks to Buffer.
55. Flipboard – Flipboard is not only a great app to discover new content, but it can also be used as a platform to promote your content. Flipboard aggregates content from social media, news feed, and other websites, presents it in a magazine format, and allows users to flip through the articles. They have a very wide user base and that makes Flipboard a must try platform for content distribution.
56. Adwords – Google Adwords is the most popular method of paid content promotion. It used by a wide range of companies from small startups to big brands. It also comes with the Google Keyword Planner tool which can help in selecting the right keywords to target. If you have a good marketing budget, then Adwords could be a good option to generate leads.
57. Taboola – This tool is very similar to outbrain. It takes your content and promotes it on other publishing website making sure you reach the right audience.
58. Circulate.it – Circulate.it helps you leverage your team to promote content. You create the content and Circulate.it will send that content to your team’s inbox. They can then proceed to share the content on their social media profiles. Pricing starts at $9/month for a basic version.
59. Social Warfare – Social Warfare adds social sharing buttons to your WordPress site making it easy for your readers to share your content.
60. Triberr – Triberr groups people of similar interest into groups called “tribes”.Tribe members help out by sharing each others content. However, when you first join a tribe, you won’t be able to share your content. You will only be able to share other members content. You need to do this till you get promoted by the tribe leader.
Once you are promoted, you will be able to share your own content. Currently, Triberr is a free platform to promote content.
61. Viral Content Bee – Viral Content Bee is similar to triberr in that it’s a community centered around content promotion. Credits are used for promoting your content.When you join, you are given 10 credits for free, but you need to subscribe to a monthly plan in order to receive recurring credits every month. Plans start at $19.95/month for 200 credits.
62. Click To Tweet – Click To Tweet allows you to create tweetable links that will get your content noticed. Click To Tweet adds a feature which allows users to share a particular message within your content.
63. Inbound.org – Inbound.org is another great and free way for content marketers to share their content with other. You can just add a brief paragraph from your blog post and add a link to the rest of your article.
64. RiteTag – RiteTag allows you to join the conversation by using hashtags your consumers are using. RiteTag will make sure content gets seen by the right people by showing you popular hashtags within your niche.
65. BuzzStream – BuzzStream helps you find influencers within your niche.You just have to type in a keyword and you will be shown a list of influencers related to that keyword. You can then approach these influencers and ask them to promote your content on their social media pages.
66. Tweetdeck – Tweetdeck is your number one Twitter hot spot to manage multiple Twitter accounts, schedule Tweet and track mentions.
Lead generation tools
67. HelloBar – HelloBar allows you to increase your subscriber list by adding a bar to the top of your website which collects your users’ email address.
68. SumoMe – Increase your leads by adding a variety of pop-up and opt-in forms to your website using SumoMe. It is currently used by 693,845 sites making it one of the most popular lead generation tools. SumoMe also integrates well with some of the most popular email services like MailChimp, Campaign Monitor, GetResponse, and many more.
69. Convert Plug – Convert Plug is a WordPress plugin that promises to transform your website into a lead generation powerhouse.
70. OptinMonster – OptinMonster is a powerful conversion optimization toolkit to increase your subscriber base. OptinMonster’s powerful drag & drop builder allows you to create visually stunning opt-in forms that are guaranteed to increase your conversion rate.
71. Lander – Having a good landing page will boost your sales. Lander is a good option to create the landing page you want. With over 100 ready-made templates, Lander is packed with a variety of features. Lander is used by big brands like Capcom, Cisco, Gameloft, and many more.
72. Leadpages – Leadpages is landing page builder similar to Lander. Leadpages also allows you to build and track Facebook ad campaigns for your landing pages. There is also an option to include built-in payments. Users are spoilt for choice when it comes to templates. All of Landingpages’ templates are mobile-friendly.
Influencer marketing tools
73. Kred – Kred gives users the opportunity to identify social media influencers based on their Facebook and Twitter output.
74. Ninja Outreach – Ninja Outreach is a powerful influencer marketing software that will help you to find influencers within your niche.
75. Klout – Klout assigns a score to social media users’ influence on a 100-point scale. This score is based on their engagement across various platforms like Facebook, Twitter, Instagram, Linkedin and more.
76. Tap Influence – Tap Influence allows you to find the right influencer for your brand. You can also create and track campaigns.
77. Traackr – Traackr is an influencer management platform that does more than just find influencers within your niche. You can also build and maintain relationships with your influencers and measure their impact on your business.
78. Google Analytics – This is one tool that needs no introduction. Google Analytics is one of the most popular and free analytics tools available. Google Analytics allows you to create custom dashboard and report as well as track your conversions and Adwords campaigns.
79. Inspectlet – Inspectlet is a paid tool that allows you to see the ip addresses of visitors who visit your site. You can even see their recorded sessions along with some other details. There is a free version of this tool, but it has a lot of limitations. I would recommend you to get the pro version instead.
80. Smartlook – Smartlook is a cheaper alternative to Inspectlet. It has almost the same features. Even the free version has a lot less restrictions compared to inspectlet.
81. Lucky Orange – Lucky Orange is even cheaper than Smartlook, but they only offer a free trial which means the post trial, you will have to pay the subscription fees which is cost effective.
Competitor analysis tools
82. SEMRush – SEMRush is an all-in-one tool that can be used effectively for competitor analysis. Just enter your competitor’s URL and you will be shown a bunch of data about your competitor’s websites including backlinks and their referring domains, keywords they are ranking for and much more. You can get started by creating a free account, but it comes with a lot of limitations.
83. Ahrefs – Ahrefs is one of the most recommended tools for digital marketers. It is similar to SEMRush, but it’s much better in my opinion. Ahref’s open site explorer is the best in the industry. Pricing starts at $99/month, but you can get a 7-day trial for just $7. Some other incredible tools included are keywords explorer, content explorer, rank tracker, site audit, and SEO toolbar.
84. Trello – Trello allows you to get more work done by working collaboratively. It is a great project management tool that allows users to create tasks and assign to projects, set deadline reminders and receive email notifications, assign tasks to others and much more. Trello can be used for free, but there is a paid version which starts at $9.99/month.
85. IFTTT – IFTTT or If This Then That allows you to enhance your workflow by automating certain tasks using custom recipes. By using this tool, you can create bots that will automatically retweet a message with a certain hashtag or mention, share a status from a particular user on your Facebook wall and much more. This tool has limitless opportunities and integrates well with all the major social networks.
86. Google Calendar – Google Calendar is especially useful if your entire organization uses Gsuite. You can set meetings and reminders, and it is an efficient way to collaborate with your team.
87. CoSchedule – CoSchedule is a powerful marketing calendar that handles all your marketing collateral from one centralized location.
88. Basecamp – Basecamp is the leading web-based project management tool. Basecamp guarantees to improve collaboration during big projects and improve workflow.
89. Asana – Asana is the easiest for teams to track their projects and results allowing users to get more done with less effort.
90. GoToMeeting – GoToMeeting is a powerful webinar software that allows you to communicate with prospects, employees and partners in an easy and efficient way. You can also automate email invitations, confirmations and reminders. You can also record your webinar to play it back later.
91. Adobe Connect – Created by one of the IT giants, Adobe Connect is a powerful and feature rich webinar software. It allows you to host online meetings and conferences, run webinars, online classes and more. It has been praised by many of its users due to its ease of use and reliability.
92. AnyMeeting – AnyMeeting is a cheaper alternative to GoToMeeting and Adobe Connect, but even at this low price, AnyMeeting comes packed with all the standard features you would expect from a webinar software. Pricing starts at $78/month for 100 attendees.
93. Webinars OnAir – Webinars On Air comes power packed with a bunch of useful features. It allows you to charge users to join your webinars. It comes with a built-in retargeting pixel allowing you to show special offers to attendees during the webinars, generate leads and much more.
94. Zoom – Zoom allows you to host highly interactive webinars with high quality video and audio. Zoom also allows you to share you mobile or tablet screen with your attendees. Zoom has a free plan with limited feature, but pro plans start at $14.99/month.
All in one tools
95. Newscred – Newscred allows companies to manage their entire content marketing process from one centralized platform. Brands can create, distribute and measure the success of their content. Newscred is used by some of the world’s leading brands to scale and streamline their customer experience.
96. Cyfe – Cyfe is an all-in-one business dashboard that allows you to track your business in real-time. Monitor individual departments like social media, finance, sales, project management, IT etc. using powerful dashboards that will provide you with valuable insights about your business.
97. Screaming Frog – Screaming Frog is one of the most power SEO tools. Their SEO spider will crawl your website and give you detailed reports. It will show you how many broken links you have, how many images are missing their alt tags and so much more. You can even download those reports and share them with your team.
98. SEO Site Checkup – SEO site checkup is a simple web-based SEO tool that will show your SEO score along with what you can do to improve that score.
99. Seobility – Seobility is an online SEO software that crawls your website to find errors and problems with on-page optimization. It can also find duplicate content within your site. Seobility is a freemium software.
100. Moz – Moz all-in-one website SEO toolset allows you to perform keyword research, link building, site audits and it provides page optimization insights. This SEO tool is a popular choice among leading brands.